Amazon's restructuring of Wondery merges its operations with Audible, focusing on celebrity-driven podcast content.
This strategic move responds to the growing popularity of video podcasts and the differing monetization models for narrative and personality-focused shows.
Narrative podcasts will leverage Audible's premium subscription model, while celebrity podcasts will focus on advertising revenue streams.
Although involving layoffs, the restructuring reflects Amazon's adaptation to market changes and its dedication to maximizing the success of its audio platforms.
