Amazon recently reorganized its Wondery podcast division, merging aspects with Audible to better focus on celebrity-led shows.
This strategic decision reflects the booming video podcast market and the need for different approaches to narrative and personality-driven content.
The restructuring aims to optimize monetization strategies, utilizing Audible's premium model for narrative podcasts and advertising for celebrity shows.
While resulting in some layoffs, Amazon emphasizes this shift as a response to market evolution and a commitment to long-term success.
