YG Entertainment released a behind-the-scenes video of BLACKPINK's concert simultaneously with Lisa's much-anticipated solo music video release.
Fans are furious, suspecting a deliberate attempt to downplay Lisa's solo debut and its impact; they felt it was incredibly poor timing.
The controversy highlights ongoing concerns about YG's management of BLACKPINK's members and their solo projects; sparking huge online debate.
Many believe that the company's actions hurt Lisa's solo success, causing frustration and leading to a wave of negative responses.
